Replicant Mascot design
Art direction
Brand design
Motion design
In a noisy market, Replicant decided to make themselves known by launching a new mascot, Pulse. Pulse is a helpful astroneer with a signature blue heart that symbolizes Replicant’s belief that great service should be fast, intelligence, and human-like. I was responsible for bringing Pulse to life as a physical mascot and digital applications on our website.
Final mascot suit Ads to highlight our new product demo featuring Pulse
Website navigation Visual designI redesigned Replicant’s website navigation to improve clarity, visual balance, and brand alignment, creating a more intuitive and cohesive user experience.