Experience

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Zinnia (acquired Policygenius in 2023) - New York, NY
Brand Design Lead → August 2023 - present
Senior Brand Designer → August 2021 - July 2023

- Directed team of designers and copywriters to develop brand campaigns aligned to company objectives, consumer feedback, and stakeholder requirements.
- Designed and implemented creative processes to rapidly create and test paid social marketing assets, resulting in increased creative output and reduced cost per acquisition.
- Responsible for growth marketing design efforts across digital, paid and organic social, and influencer advertising by analyzing customer and platform metrics to drive design decisions and improvements.
- Managed external producers to create illustration and animation assets aligned with brand standards.


Bloomscape - Detroit, MI
Graphic Designer → February 2020 - August 2021

- Led art direction across marketing channels including direct mail, out of home advertising, and email.
- Applied company rebrand across print, digital, packaging, and web, and worked with UX, operations, and digital marketing teams to establish and maintain brand consistency.
- Established creative development process for marketing campaigns and brand evolution.


White Glove - Birmingham, MI
Graphic Designer → February 2019 - February 2020

- Organized company brand language after identity refresh and established brand guidelines.
- Crafted visual assets and brand for company services and products including logos, print collateral and web ads.
- Established design process for creation and updating of company marketing assets.


University of Michigan Office of Academic Innovation - Ann Arbor, MI
Junior Graphic Designer → September 2018 - February 2019

- Evaluated digital marketing needs for department through user research, and developed visual strategy to drive user engagement.
- Created graphic assets for web, social media, and outward marketing channels.
- Crafted visual brand language through graphic design and print design.


SpellBound - Ann Arbor, MI
Designer → August 2016 - September 2018


- Established company branding to influence and improve product development, sales, and seed-round investment.
- Generated new product lines and their respective branding through an empathy-focused, integrative approach and research process.
- Graphic design, illustration, and UX design for outward-facing marketing channels including pitch decks, sales materials, and company website.

Education

College for Creative Studies
BFA in Product Design + Business Concentration
Graduated May 2017 with honors