Policygenius

Dodgers Sponsorship

Art direction
Brand design
Motion design

Policygenius is a sponsor of the LA Dodgers, and I oversaw the development of the brand's presence both at Dodger Stadium and across digital platforms, including dodgers.com and our own channels. I directed my team in crafting cohesive copy and design for digital ad placements, stadium signage, and a commercial displayed on the Dodgers' in-house TVs, ensuring a seamless brand experience for fans both online and in the stadium.

In-house TV commercial

Digital ad

Banners in situ

The aforementioned stadium banner

In-stadium plaza banner

E-mail design

Policygenius Pro Client Journey

Brand Design

Policygenius Pro is the B2B, agent-focused brand of Policygenius. This design illustrates the step-by-step process for agents to guide clients through securing life insurance with Policygenius Pro, making the journey clear and accessible.

Homepage hero redesign

Art direction

I was part of the development of new animated key art for the Policygenius homepage, and collaborated with my team to highlight key product features and enhance the user experience. The process began with 2D sketching and evolved into a dynamic final design created in partnership with our 3D designer. This refreshed key art significantly boosted the lead conversion rate by 48%.

“The Life Insurance You’re Searching For” brand campaign

Project management
Art direction
Concept development
Video production

For this campaign, our goal was to emphasize the various ways potential customers discover Policygenius, with a focus on search. I led the brand team in brainstorming and storyboarding the concept, and collaborated with Verna Studio to bring the vision to life. We produced two impactful videos—a 30-second and a 15-second cut—that effectively showcased the brand and highlighted the way most customers find Policygenius - the search bar.

30-second variant

15-second variant

Meta prospecting ads

Brand design
Motion design

These ads focused on optimizing performance through extensive testing. I partnered with my copywriter to create multiple ad variations, each with slight differences in copy and imagery, to determine the most effective combinations. Through this iterative process, we identified the top-performing ads for our marketing channels, driving better engagement and results.

Meta retargeting ads

Brand design
Motion design

These ads leveraged insights from our prospecting-focused projects to fine-tune the most effective value propositions for specific audiences. Collaborating with my copywriter, I further tested and developed retargeting Meta ads for Policygenius, helping us gain a deeper understanding of what resonates with our audience.

When a concept proved successful, we refined the design and copy, creating new variants to test against the original set. After multiple testing rounds, eight ads were rotated into our BAU ad set, resulting in lower cost per click and increased conversion rates.

“Life is Unpredictable” brand campaign

Art direction
Concept development
Video production

For this campaign, we set out to illustrate how life insurance helps people stay prepared for life's biggest surprises. I collaborated with the brand team to develop the creative concept and produced paid social and Google display assets to support the campaign.

Additionally, I was responsible for applying the creative vision to a 30-second YouTube spot, and lead concept development, storyboarding, and production to bring the idea to life. This video drove our highest clickthrough rates, engagement, and full playthrough rates our of our entire video library.