Bloomscape Marketing Mailers Brand designDirect mail proved to be a highly successful channel for Bloomscape. I developed these mailers to explore customer reactions, craft a compelling brand narrative, and showcase products in collaboration with our merchandising team. Through this process, we effectively communicated the brand's story while driving engagement with key products.
Social posts Brand design
Plant bundles product photography Photoshoot production
Art direction
When Bloomscape introduced bundles of its most popular products, I was tasked with producing and art directing a photoshoot to capture product photography for 30 new SKUs. I oversaw the entire process, ensuring the visuals effectively highlighted the appeal of each bundle and aligned with the brand's aesthetic. Photos by Dean Van Dis.
Billboard
Brand designI designed a billboard to sit across the street from Bloomscape’s office in Core City, Detroit, MI.
App store imagery
Brand designIn 2020, Bloomscape launched its plant care app, Vera. I was responsible for designing the app's branding, including the logo and app icon, to create a cohesive and recognizable identity. Additionally, I designed the app store visuals to effectively showcase the app's functionality and features, enhancing its appeal to potential users.